H-E-B Grocery needed a mobile experience for curbside shopping. So we joined what would become H-E-B Digital.
The result:

2018
The Texas grocer needed a transformation and turned to digital engineering to create the My H-E-B app.
Goal: To create a unified, omni-channel shopping and checkout experience for curbside pickup and grocery delivery.
Result: More than one million app downloads in 2020 and tremendous demand during the Covid pandemic.

The journey began with a small team in Downtown Austin.
DJ Malone and a few other engineers working from Capital Factory began coding what would become H-E-B’s new mobile app.
By 2019 the team expanded to twenty engineers and hired Product Managers and Designers.
As an engineer on the Android team, DJ was responsible for Login, Savings and the Shopping List code.
- Code that performs well
- Code with proper tests
- Code written in 100% Kotlin

Later that year dozens of engineers gathered in a room to place the app’s first curbside order.


